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20/04/04- Maui and Sons announces licensing partnership in South Africa
Leading international surf wear company, Maui and Sons, announces a direct to retail licensing agreement in South Africa with Pick’n Pay. The deal covers a wide range of categories including Mens; Womens; and Children’s Apparel, Accessories and Footwear.
Pick ‘n Pay is regarded as one of the leading retailers in South Africa with several different retail banners including stand alone Pick’n Pay apparel stores where the Maui and Sons brand is expected to help spur significant growth over the next several years. The company’s innovative strategy focuses on merchandising of trend and lifestyle brands, while incorporating unique and technologically advanced consumer buying concepts. The platform has worked garnering Pick ‘n Pay an estimated annual turnover of U.S $4.5 billion in 2004.
“We are pleased to announce our new partnership with Pick’n Pay, and the opportunity we have to establish a very important platform and distribution channel in South Africa†said Richard Harrington, Chairman and CEO of Maui and Sons International. “Maui and Sons’ 25 year heritage coupled with Pick’n Pay’s strong market and brand management expertise creates a tremendous opportunity for the Maui and Sons brand in South Africaâ€. The broad based partnership is expected to grow the Maui and Sons brand even further by establishing a strong identity in the South African market, while capitalizing on the extreme popularity of the surf lifestyle including clothing and accessories. Maui and Sons product will also be sold under Maui Girl and Maui Princess labels.
“We are thrilled to be able to partner with Maui and Sons in South Africa and plan to maximize this great equity utilizing our vast network and resources. Maui and Sons will become a significant part of our portfolio and we look forward to its launch. The consumers in S.A demand quality and value; Maui and Sons will be positioned to satisfy their needs and wants,†said Michael Coles, apparel executive at Pick’n Pay, S.A.
Founded in 1980, Maui and Sons is currently licensed and distributed in more than 100 countries around the world. The brand is known for authentic surf wear with trend-setting designs and leading graphic art. The company also markets designs and licenses footwear, hard goods and an assortment of surf related accessories such as sunglasses; watches; jewelry and beach chairs.